{"id":352,"date":"2025-09-25T17:56:24","date_gmt":"2025-09-25T17:56:24","guid":{"rendered":"https:\/\/al-mjls.com\/?p=352"},"modified":"2025-09-25T17:59:17","modified_gmt":"2025-09-25T17:59:17","slug":"%d8%a7%d9%84%d8%aa%d8%ad%d9%88%d9%84-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a-%d9%84%d9%84%d8%a7%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d8%a7%d8%aa-%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d9%84%d9%85-%d9%8a%d8%b9","status":"publish","type":"post","link":"https:\/\/al-mjls.com\/?p=352","title":{"rendered":"\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a\u2026 \u0644\u0645\u0627\u0630\u0627 \u0644\u0645 \u064a\u0639\u062f \u062e\u064a\u0627\u0631\u064b\u0627\u061f"},"content":{"rendered":"<h3 data-start=\"260\" data-end=\"285\">\u0645\u0646 \u0627\u0644\u0648\u0631\u0642 \u0625\u0644\u0649 \u0627\u0644\u0634\u0627\u0634\u0629<\/h3>\n<p data-start=\"286\" data-end=\"488\">\u062a\u0634\u064a\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646 \u064a\u0642\u0636\u0648\u0646 \u0641\u064a \u0627\u0644\u0645\u062a\u0648\u0633\u0637 <strong data-start=\"345\" data-end=\"379\">23 \u0633\u0627\u0639\u0629 \u0623\u0633\u0628\u0648\u0639\u064a\u064b\u0627 \u0641\u064a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a<\/strong> (Harvard Business Review, 2017). \u0643\u062b\u064a\u0631 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0648\u0642\u062a \u064a\u0636\u064a\u0639 \u0628\u0633\u0628\u0628 \u0636\u0639\u0641 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u060c \u0636\u064a\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a\u060c \u0623\u0648 \u063a\u064a\u0627\u0628 \u0627\u0644\u062a\u0648\u062b\u064a\u0642.<\/p>\n<p data-start=\"490\" data-end=\"643\">\u0647\u0646\u0627 \u064a\u0638\u0647\u0631 <strong data-start=\"499\" data-end=\"515\">\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u062c\u0644\u0633<\/strong> \u0643\u062d\u0644 \u0645\u0628\u062a\u0643\u0631\u060c \u064a\u0639\u064a\u062f \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u062f\u0627\u0631 \u0628\u0647\u0627 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0646\u0635\u0629 \u0631\u0642\u0645\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 <strong data-start=\"608\" data-end=\"640\">\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629\u060c \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629\u060c \u0648\u0627\u0644\u062d\u0648\u0643\u0645\u0629<\/strong>.<\/p>\n<h3 data-start=\"650\" data-end=\"687\">\u0644\u0645\u0627\u0630\u0627 \u062a\u062d\u062a\u0627\u062c \u0645\u0624\u0633\u0633\u062a\u0643 \u0644\u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644\u061f<\/h3>\n<ul data-start=\"688\" data-end=\"1033\">\n<li data-start=\"688\" data-end=\"828\">\n<p data-start=\"690\" data-end=\"828\"><strong data-start=\"690\" data-end=\"708\">\u0625\u0647\u062f\u0627\u0631 \u0627\u0644\u0645\u0648\u0627\u0631\u062f:<\/strong> \u062a\u0634\u064a\u0631 \u062a\u0642\u0627\u0631\u064a\u0631 IDC \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062a\u062e\u0633\u0631 \u0645\u0627 \u064a\u0642\u0627\u0631\u0628 <strong data-start=\"755\" data-end=\"778\">20-30% \u0645\u0646 \u0625\u0646\u062a\u0627\u062c\u064a\u062a\u0647\u0627<\/strong> \u0628\u0633\u0628\u0628 \u0636\u0639\u0641 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"829\" data-end=\"936\">\n<p data-start=\"831\" data-end=\"936\"><strong data-start=\"831\" data-end=\"849\">\u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u062a\u0648\u062b\u064a\u0642:<\/strong> \u0645\u0627 \u064a\u0642\u0627\u0631\u0628 <strong data-start=\"859\" data-end=\"878\">67% \u0645\u0646 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a<\/strong> \u062a\u0636\u064a\u0639 \u0623\u0648 \u062a\u064f\u0646\u0633\u0649 \u0641\u064a \u063a\u064a\u0627\u0628 \u0622\u0644\u064a\u0629 \u0645\u062a\u0627\u0628\u0639\u0629 \u0648\u0627\u0636\u062d\u0629 (Gallup, 2020).<\/p>\n<\/li>\n<li data-start=\"937\" data-end=\"1033\">\n<p data-start=\"939\" data-end=\"1033\"><strong data-start=\"939\" data-end=\"957\">\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0639\u0642\u064a\u062f:<\/strong> \u0645\u0639 \u062a\u0648\u0633\u0639 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u0643\u062b\u0631\u0629 \u0627\u0644\u0644\u062c\u0627\u0646\u060c \u064a\u0635\u0628\u062d \u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u062d\u0627\u0636\u0631 \u0648\u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u062a\u062d\u062f\u064a\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1040\" data-end=\"1064\">\u0645\u0632\u0627\u064a\u0627 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u062c\u0644\u0633<\/h3>\n<ul data-start=\"1065\" data-end=\"1403\">\n<li data-start=\"1065\" data-end=\"1127\">\n<p data-start=\"1067\" data-end=\"1127\"><strong data-start=\"1067\" data-end=\"1082\">\u062f\u0639\u0648\u0627\u062a \u0630\u0643\u064a\u0629:<\/strong> \u0625\u0631\u0633\u0627\u0644 \u062f\u0639\u0648\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0648\u0627\u0644\u0625\u0634\u0639\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0648\u0631\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"1128\" data-end=\"1190\">\n<p data-start=\"1130\" data-end=\"1190\"><strong data-start=\"1130\" data-end=\"1150\">\u062a\u0635\u0648\u064a\u062a \u0631\u0642\u0645\u064a \u0645\u0624\u0645\u0646:<\/strong> \u0633\u0631\u064a\u0629 \u0643\u0627\u0645\u0644\u0629\u060c \u0648\u0633\u062c\u0644\u0627\u062a \u064a\u0645\u0643\u0646 \u0627\u0644\u0631\u062c\u0648\u0639 \u0625\u0644\u064a\u0647\u0627.<\/p>\n<\/li>\n<li data-start=\"1191\" data-end=\"1264\">\n<p data-start=\"1193\" data-end=\"1264\"><strong data-start=\"1193\" data-end=\"1219\">\u0645\u062d\u0627\u0636\u0631 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u0648\u0631\u064a\u0629:<\/strong> \u062a\u0642\u0644\u064a\u0644 \u0648\u0642\u062a \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u062d\u0627\u0636\u0631 \u0645\u0646 \u0623\u064a\u0627\u0645 \u0625\u0644\u0649 \u062f\u0642\u0627\u0626\u0642.<\/p>\n<\/li>\n<li data-start=\"1265\" data-end=\"1340\">\n<p data-start=\"1267\" data-end=\"1340\"><strong data-start=\"1267\" data-end=\"1285\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0644\u0641\u0627\u062a:<\/strong> \u0643\u0644 \u0627\u0644\u0648\u062b\u0627\u0626\u0642 \u0645\u062d\u0641\u0648\u0638\u0629 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u064b\u0627 \u0648\u0641\u0642 \u0623\u0639\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u0645\u0627\u0646.<\/p>\n<\/li>\n<li data-start=\"1341\" data-end=\"1403\">\n<p data-start=\"1343\" data-end=\"1403\"><strong data-start=\"1343\" data-end=\"1362\">\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630:<\/strong> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0647\u0627\u0645 \u0648\u0631\u0628\u0637\u0647\u0627 \u0628\u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1410\" data-end=\"1427\">\u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u064a\u0629<\/h3>\n<p data-start=\"1428\" data-end=\"1671\">\u062a\u0642\u0631\u064a\u0631 Deloitte (2022) \u0623\u0634\u0627\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u0627\u0639\u062a\u0645\u062f\u062a \u0645\u0646\u0635\u0627\u062a \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0642\u0644\u0644\u062a <strong data-start=\"1512\" data-end=\"1537\">30% \u0645\u0646 \u0648\u0642\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a<\/strong>\u060c \u0648\u0631\u0641\u0639\u062a \u0643\u0641\u0627\u0621\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0628\u0646\u0633\u0628\u0629 <strong data-start=\"1570\" data-end=\"1577\">25%<\/strong>.<br data-start=\"1578\" data-end=\"1581\" \/>\u0647\u0630\u0627 \u064a\u062b\u0628\u062a \u0623\u0646 <strong data-start=\"1593\" data-end=\"1609\">\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u062c\u0644\u0633<\/strong> \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0623\u062f\u0627\u0629 \u062a\u0642\u0646\u064a\u0629\u060c \u0628\u0644 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0628\u0627\u0634\u0631 \u0641\u064a \u0648\u0642\u062a \u0648\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u062c\u0644\u0633.<\/p>\n<h3 data-start=\"1678\" data-end=\"1691\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/h3>\n<p data-start=\"1692\" data-end=\"1864\">\u0627\u0644\u062a\u062d\u0648\u0644 \u0645\u0646 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0627\u0644\u0648\u0631\u0642\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u0645 \u064a\u0639\u062f \u0631\u0641\u0627\u0647\u064a\u0629\u060c \u0628\u0644 \u0636\u0631\u0648\u0631\u0629. \u0648\u0645\u0639 <strong data-start=\"1762\" data-end=\"1778\">\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u062c\u0644\u0633<\/strong>\u060c \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0636\u0645\u0646 \u0623\u0646 \u0643\u0644 \u062f\u0642\u064a\u0642\u0629 \u0648\u0643\u0644 \u0642\u0631\u0627\u0631 \u064a\u0635\u0628\u062d <strong data-start=\"1820\" data-end=\"1861\">\u0623\u0643\u062b\u0631 \u0642\u064a\u0645\u0629\u060c \u0623\u0633\u0631\u0639 \u062a\u0646\u0641\u064a\u0630\u064b\u0627\u060c \u0648\u0623\u062f\u0642 \u062a\u0648\u062b\u064a\u0642\u064b\u0627<\/strong>.<\/p>\n<p data-start=\"1866\" data-end=\"1925\">\ud83d\udd17 <a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"1869\" data-end=\"1923\">\u0627\u0643\u062a\u0634\u0641 \u0643\u064a\u0641 \u064a\u063a\u064a\u0651\u0631 \u0627\u0644\u0645\u062c\u0644\u0633 \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a\u0643<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0646 \u0627\u0644\u0648\u0631\u0642 \u0625\u0644\u0649 \u0627\u0644\u0634\u0627\u0634\u0629 \u062a\u0634\u064a\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646 \u064a\u0642\u0636\u0648\u0646 \u0641\u064a \u0627\u0644\u0645\u062a\u0648\u0633\u0637 23 \u0633\u0627\u0639\u0629 \u0623\u0633\u0628\u0648\u0639\u064a\u064b\u0627 \u0641\u064a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a (Harvard Business Review, 2017). \u0643\u062b\u064a\u0631 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0648\u0642\u062a \u064a\u0636\u064a\u0639 \u0628\u0633\u0628\u0628 \u0636\u0639\u0641 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u060c \u0636\u064a\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a\u060c \u0623\u0648 \u063a\u064a\u0627\u0628 \u0627\u0644\u062a\u0648\u062b\u064a\u0642. \u0647\u0646\u0627 \u064a\u0638\u0647\u0631 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u062c\u0644\u0633 \u0643\u062d\u0644 \u0645\u0628\u062a\u0643\u0631\u060c \u064a\u0639\u064a\u062f \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u062f\u0627\u0631 \u0628\u0647\u0627 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0646\u0635\u0629 \u0631\u0642\u0645\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[41,62,66,70,74,76,71,40,77,72,8,63,67,75,64,12,68,73,69,65],"class_list":["post-352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-41","tag-62","tag-66","tag-70","tag-74","tag-76","tag-71","tag-40","tag-77","tag-72","tag-8","tag-63","tag-67","tag-75","tag-64","tag-12","tag-68","tag-73","tag-69","tag-65"],"_links":{"self":[{"href":"https:\/\/al-mjls.com\/index.php?rest_route=\/wp\/v2\/posts\/352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/al-mjls.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/al-mjls.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/al-mjls.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/al-mjls.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=352"}],"version-history":[{"count":1,"href":"https:\/\/al-mjls.com\/index.php?rest_route=\/wp\/v2\/posts\/352\/revisions"}],"predecessor-version":[{"id":353,"href":"https:\/\/al-mjls.com\/index.php?rest_route=\/wp\/v2\/posts\/352\/revisions\/353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/al-mjls.com\/index.php?rest_route=\/wp\/v2\/media\/357"}],"wp:attachment":[{"href":"https:\/\/al-mjls.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/al-mjls.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/al-mjls.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}