{"id":354,"date":"2025-09-25T17:57:48","date_gmt":"2025-09-25T17:57:48","guid":{"rendered":"https:\/\/al-mjls.com\/?p=354"},"modified":"2025-09-25T17:59:58","modified_gmt":"2025-09-25T17:59:58","slug":"%d9%83%d9%8a%d9%81-%d9%8a%d8%b1%d9%81%d8%b9-%d8%aa%d8%b7%d8%a8%d9%8a%d9%82-%d8%a7%d9%84%d9%85%d8%ac%d9%84%d8%b3-%d9%83%d9%81%d8%a7%d8%a1%d8%a9-%d9%85%d8%ac%d8%a7%d9%84%d8%b3%d9%83-%d8%a5%d9%84%d9%89","status":"publish","type":"post","link":"https:\/\/al-mjls.com\/?p=354","title":{"rendered":"\u0643\u064a\u0641 \u064a\u0631\u0641\u0639 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u062c\u0644\u0633 \u0643\u0641\u0627\u0621\u0629 \u0645\u062c\u0627\u0644\u0633\u0643 \u0625\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u062c\u062f\u064a\u062f\u061f"},"content":{"rendered":"<h3 data-start=\"2006\" data-end=\"2032\">\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u062c\u0627\u0644\u0633 \u0627\u0644\u064a\u0648\u0645<\/h3>\n<ul data-start=\"2033\" data-end=\"2353\">\n<li data-start=\"2033\" data-end=\"2152\">\n<p data-start=\"2035\" data-end=\"2152\"><strong data-start=\"2035\" data-end=\"2060\">\u0625\u0637\u0627\u0644\u0629 \u0632\u0645\u0646 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a:<\/strong> \u0623\u0643\u062b\u0631 \u0645\u0646 50% \u0645\u0646 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0645\u062c\u0627\u0644\u0633 \u064a\u0635\u0641\u0648\u0646 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0628\u0623\u0646\u0647\u0627 &#8220;\u0637\u0648\u064a\u0644\u0629 \u0648\u063a\u064a\u0631 \u0641\u0639\u0651\u0627\u0644\u0629&#8221; (McKinsey, 2019).<\/p>\n<\/li>\n<li data-start=\"2153\" data-end=\"2262\">\n<p data-start=\"2155\" data-end=\"2262\"><strong data-start=\"2155\" data-end=\"2173\">\u0636\u064a\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a:<\/strong> \u0648\u0641\u0642 \u062f\u0631\u0627\u0633\u0629 PwC\u060c \u0641\u0625\u0646 <strong data-start=\"2193\" data-end=\"2225\">60% \u0645\u0646 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/strong> \u062a\u0641\u0634\u0644 \u0641\u064a \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0628\u0633\u0628\u0628 \u0636\u0639\u0641 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629.<\/p>\n<\/li>\n<li data-start=\"2263\" data-end=\"2353\">\n<p data-start=\"2265\" data-end=\"2353\"><strong data-start=\"2265\" data-end=\"2286\">\u0645\u062d\u062f\u0648\u062f\u064a\u0629 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629:<\/strong> \u063a\u064a\u0627\u0628 \u0623\u0631\u0634\u0641\u0629 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0628\u062f\u0642\u0629.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2360\" data-end=\"2386\">\u0627\u0644\u062d\u0644 \u0645\u0639 <a href=\"https:\/\/al-mjls.com\/\">\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u062c\u0644\u0633<\/a><\/h3>\n<ol data-start=\"2387\" data-end=\"2842\">\n<li data-start=\"2387\" data-end=\"2458\">\n<p data-start=\"2390\" data-end=\"2458\"><strong data-start=\"2390\" data-end=\"2410\">\u0644\u0648\u062d\u0629 \u062a\u062d\u0643\u0645 \u0634\u0627\u0645\u0644\u0629:<\/strong> \u0631\u0624\u064a\u0629 \u0643\u0627\u0645\u0644\u0629 \u0644\u0643\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a\u060c \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0647\u0627\u0645.<\/p>\n<\/li>\n<li data-start=\"2459\" data-end=\"2542\">\n<p data-start=\"2462\" data-end=\"2542\"><strong data-start=\"2462\" data-end=\"2488\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0644\u062c\u0627\u0646 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629:<\/strong> \u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0636\u0648 \u0623\u0646 \u064a\u062a\u0646\u0642\u0644 \u0628\u064a\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0644\u0633 \u0639\u0628\u0631 \u062d\u0633\u0627\u0628 \u0648\u0627\u062d\u062f.<\/p>\n<\/li>\n<li data-start=\"2543\" data-end=\"2631\">\n<p data-start=\"2546\" data-end=\"2631\"><strong data-start=\"2546\" data-end=\"2565\">\u0625\u0634\u0639\u0627\u0631\u0627\u062a \u0648\u062a\u0630\u0643\u064a\u0631:<\/strong> \u062a\u0642\u0644\u064a\u0644 \u0646\u0633\u064a\u0627\u0646 \u0627\u0644\u0645\u0647\u0627\u0645 \u0628\u0646\u0633\u0628\u0629 \u062a\u0635\u0644 \u0625\u0644\u0649 <strong data-start=\"2599\" data-end=\"2606\">40%<\/strong> \u0628\u0641\u0636\u0644 \u0627\u0644\u062a\u0646\u0628\u064a\u0647\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"2632\" data-end=\"2712\">\n<p data-start=\"2635\" data-end=\"2712\"><strong data-start=\"2635\" data-end=\"2655\">\u0623\u0631\u0634\u0641\u0629 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629:<\/strong> \u0648\u0635\u0648\u0644 \u0644\u0623\u064a \u0645\u062d\u0636\u0631 \u0633\u0627\u0628\u0642 \u062e\u0644\u0627\u0644 \u062b\u0648\u0627\u0646\u064d \u0628\u062f\u0644 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u064a\u062f\u0648\u064a \u0627\u0644\u0637\u0648\u064a\u0644.<\/p>\n<\/li>\n<li data-start=\"2713\" data-end=\"2842\">\n<p data-start=\"2716\" data-end=\"2842\"><strong data-start=\"2716\" data-end=\"2737\">\u062a\u0648\u0642\u064a\u0639 \u0631\u0642\u0645\u064a \u0645\u0639\u062a\u0645\u062f:<\/strong> \u0627\u0644\u062a\u0648\u0642\u064a\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0628\u0646\u0633\u0628\u0629 <strong data-start=\"2785\" data-end=\"2792\">80%<\/strong> \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u062a\u0648\u0642\u064a\u0639 \u0627\u0644\u0648\u0631\u0642\u064a (DocuSign Report, 2021).<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"2849\" data-end=\"2880\">\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629<\/h3>\n<ul data-start=\"2881\" data-end=\"3190\">\n<li data-start=\"2881\" data-end=\"2996\">\n<p data-start=\"2883\" data-end=\"2996\"><strong data-start=\"2883\" data-end=\"2902\">\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641:<\/strong> \u0628\u062d\u0633\u0628 Gartner\u060c \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0641\u064a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u062a\u0642\u0644\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u062d\u062a\u0649 <strong data-start=\"2986\" data-end=\"2993\">35%<\/strong>.<\/p>\n<\/li>\n<li data-start=\"2997\" data-end=\"3074\">\n<p data-start=\"2999\" data-end=\"3074\"><strong data-start=\"2999\" data-end=\"3015\">\u0631\u0641\u0639 \u0627\u0644\u062d\u0648\u0643\u0645\u0629:<\/strong> \u0643\u0644 \u0642\u0631\u0627\u0631 \u064a\u0635\u0628\u062d \u0645\u0648\u062b\u0642\u064b\u0627 \u0648\u0645\u062a\u0627\u062d\u064b\u0627 \u0644\u0644\u0645\u0631\u0627\u062c\u0639\u0629\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"3075\" data-end=\"3190\">\n<p data-start=\"3077\" data-end=\"3190\"><strong data-start=\"3077\" data-end=\"3097\">\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629:<\/strong> \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u062c\u0644\u0633 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0623\u0639\u0636\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0628\u062f\u0644 \u0627\u0644\u0627\u0646\u0634\u063a\u0627\u0644 \u0628\u0627\u0644\u0623\u0648\u0631\u0627\u0642 \u0648\u0627\u0644\u0645\u0644\u0641\u0627\u062a.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3197\" data-end=\"3214\">\u0645\u062b\u0627\u0644 \u062a\u0637\u0628\u064a\u0642\u064a<\/h3>\n<p data-start=\"3215\" data-end=\"3286\">\u0625\u062d\u062f\u0649 \u0627\u0644\u063a\u0631\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u0627\u0639\u062a\u0645\u062f\u062a \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0646\u062c\u062d\u062a \u0641\u064a:<\/p>\n<ul data-start=\"3287\" data-end=\"3418\">\n<li data-start=\"3287\" data-end=\"3345\">\n<p data-start=\"3289\" data-end=\"3345\">\u062a\u0642\u0644\u064a\u0635 \u0632\u0645\u0646 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u062d\u0627\u0636\u0631 \u0645\u0646 <strong data-start=\"3316\" data-end=\"3342\">3 \u0623\u064a\u0627\u0645 \u0625\u0644\u0649 \u0623\u0642\u0644 \u0645\u0646 \u0633\u0627\u0639\u0629<\/strong>.<\/p>\n<\/li>\n<li data-start=\"3346\" data-end=\"3418\">\n<p data-start=\"3348\" data-end=\"3418\">\u0631\u0641\u0639 \u0646\u0633\u0628\u0629 \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0641\u0630\u0629 \u0645\u0646 <strong data-start=\"3384\" data-end=\"3399\">45% \u0625\u0644\u0649 85%<\/strong> \u062e\u0644\u0627\u0644 \u0623\u0648\u0644 6 \u0623\u0634\u0647\u0631.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3425\" data-end=\"3438\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/h3>\n<p data-start=\"3439\" data-end=\"3646\">\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639 \u0627\u0644\u0646\u0627\u062c\u062d \u0644\u064a\u0633 \u0641\u064a \u0627\u0646\u0639\u0642\u0627\u062f\u0647 \u0641\u0642\u0637\u060c \u0628\u0644 \u0641\u064a \u062c\u0648\u062f\u0629 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646\u0647 \u0648\u0633\u0631\u0639\u0629 \u062a\u0646\u0641\u064a\u0630\u0647\u0627. \u0648\u0645\u0639 <strong data-start=\"3526\" data-end=\"3542\">\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u062c\u0644\u0633<\/strong>\u060c \u064a\u062a\u062d\u0648\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639 \u0645\u0646 \u0639\u0628\u0621 \u0625\u062f\u0627\u0631\u064a \u0625\u0644\u0649 \u0623\u062f\u0627\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0631\u0641\u0639 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u062a\u062f\u0639\u0645 \u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a.<\/p>\n<p data-start=\"3648\" data-end=\"3698\">\ud83d\udd17 <a class=\"decorated-link cursor-pointer\" href=\"https:\/\/al-mjls.com\/\" target=\"_new\" rel=\"noopener\" data-start=\"3651\" data-end=\"3696\">\u062c\u0631\u0651\u0628 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u062c\u0644\u0633 \u0627\u0644\u064a\u0648\u0645<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u062c\u0627\u0644\u0633 \u0627\u0644\u064a\u0648\u0645 \u0625\u0637\u0627\u0644\u0629 \u0632\u0645\u0646 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a: \u0623\u0643\u062b\u0631 \u0645\u0646 50% \u0645\u0646 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0645\u062c\u0627\u0644\u0633 \u064a\u0635\u0641\u0648\u0646 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0628\u0623\u0646\u0647\u0627 &#8220;\u0637\u0648\u064a\u0644\u0629 \u0648\u063a\u064a\u0631 \u0641\u0639\u0651\u0627\u0644\u0629&#8221; (McKinsey, 2019). \u0636\u064a\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a: \u0648\u0641\u0642 \u062f\u0631\u0627\u0633\u0629 PwC\u060c \u0641\u0625\u0646 60% \u0645\u0646 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0641\u0634\u0644 \u0641\u064a \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0628\u0633\u0628\u0628 \u0636\u0639\u0641 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629. \u0645\u062d\u062f\u0648\u062f\u064a\u0629 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629: \u063a\u064a\u0627\u0628 \u0623\u0631\u0634\u0641\u0629 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0628\u062f\u0642\u0629. \u0627\u0644\u062d\u0644 \u0645\u0639 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u062c\u0644\u0633 \u0644\u0648\u062d\u0629 \u062a\u062d\u0643\u0645 \u0634\u0627\u0645\u0644\u0629: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[41,62,66,70,83,80,71,40,8,63,67,64,12,81,68,78,82,69,79,65],"class_list":["post-354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-41","tag-62","tag-66","tag-70","tag-83","tag-80","tag-71","tag-40","tag-8","tag-63","tag-67","tag-64","tag-12","tag-81","tag-68","tag-78","tag-82","tag-69","tag-79","tag-65"],"_links":{"self":[{"href":"https:\/\/al-mjls.com\/index.php?rest_route=\/wp\/v2\/posts\/354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/al-mjls.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/al-mjls.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/al-mjls.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/al-mjls.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=354"}],"version-history":[{"count":2,"href":"https:\/\/al-mjls.com\/index.php?rest_route=\/wp\/v2\/posts\/354\/revisions"}],"predecessor-version":[{"id":356,"href":"https:\/\/al-mjls.com\/index.php?rest_route=\/wp\/v2\/posts\/354\/revisions\/356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/al-mjls.com\/index.php?rest_route=\/wp\/v2\/media\/358"}],"wp:attachment":[{"href":"https:\/\/al-mjls.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/al-mjls.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/al-mjls.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}